The Utah-based clean nutrition brand, already trusted by stars across MLB, NFL and NBA, makes its first-ever league partnership with The Snow League, bringing real-ingredient fuel to the world’s best snowboard and freeski athletes
NEW YORK, NY (November 10, 2026) – The Snow League, the first professional winter sports league dedicated to snowboard and freeski halfpipe competition, today announced Just Ingredients as presenting partner of its Park City event, officially named “The Snow League Park City presented by Just Ingredients.” The event takes place January 21-23, 2027 at Park City Mountain and marks the league’s first-ever presenting partnership.
The agreement marks Just Ingredients’ first venture into professional winter snow sports, extending a portfolio that already includes major teams in the NBA, NHL and MLB as well as the Premier Lacrosse League. It also grants the brand exclusive partner status across key categories as the Official Hydration, Electrolyte, Protein Powder, Energy, Pre-Workout and Whole Food Supplement Partner for the Park City event.
This marks Just Ingredients’ continued expansion into world-class athletic partnerships. Founded in Utah in 2019, the brand makes clean, real-ingredient nutrition for athletes, including MLB star Bryce Harper (Philadelphia Phillies), NFL players Matthew Stafford (Los Angeles Rams) and DeVonta Smith (Philadelphia Eagles), professional tennis player Amanda Anisimova and NBA player AJ Green (Milwaukee Bucks). Together with The Snow League’s halfpipe athletes, they reflect the brand’s push into elite athletics, where clean, real-ingredient nutrition is part of how high performers train and recover.
Founded by three-time Olympic gold medalist Shaun White, The Snow League brings 60 elite athletes from 12 countries to compete in snowboard and freeski halfpipe. The Park City field features reigning Olympic halfpipe champions Eileen Gu (CHN), Yuto Totsuka (JPN) and Gaon Choi (KOR), plus eight of the 12 halfpipe medalists from Milan Cortina 2026. Also competing are:
- Snowboard: three-time Olympic medalist Ayumu Hirano (JPN), defending Snow League champion Sena Tomita (JPN) and Maddie Mastro (USA).
- Freeski: defending champion Luke Harrold (NZL) and American Olympic medalists David Wise, Nick Goepper and Gus Kenworthy.
- Hometown favorites: Park City native and Olympic bronze medalist Zoe Atkin (GBR) and Utah locals Goepper and Hunter Hess (USA).
As presenting partner, Just Ingredients will support those athletes at the highest level of competitive winter sports. Its products will be integrated directly into the athlete lounge and VIP suites to support competitor hydration, energy and recovery throughout the event.
“The Snow League’s athletes are some of the best in the world at what they do, and they know that what they put into their bodies really matters. Getting to fuel them with high-quality, real ingredients right in our backyard is such an incredible opportunity. And with so many young fans watching these athletes, we hope it inspires the next generation to fuel their bodies with real food, too.” – Karalynne Call, Founder & CEO of Just Ingredients
“Our athletes push the limits of what’s possible in the halfpipe, and what they put into their bodies matters as much as how they train,” says Omer Atesmen, CEO of The Snow League. “Just Ingredients is a natural fit for The Snow League: they fuel high performers, they care about real ingredients, and they’re a Utah brand with deep roots in the community. Park City is the perfect stage for their league debut, and we’re proud to welcome them as presenting partner of The Snow League Park City, supporting our athletes from training to the podium.”
The Park City event will debut Park City Mountain’s newly upgraded 22-foot-plus halfpipe and builds on the resort’s halfpipe legacy, including the 2019 FIS World Championships. Competition runs from Thursday’s Qualifying Day through Friday’s Quarterfinals, and ends Saturday, January 23, with head-to-head bracket finals deciding the men’s and women’s winners in both snowboard and freeski disciplines.
Tickets are on sale now. General Admission starts at $10 for Thursday and Friday and $25 for Saturday’s Finals, and kids under 12 attend free. Prices increase on December 1, 2026. Tickets are available here.
The event will stream live on Peacock in the U.S. and on The Snow League’s YouTube channel worldwide, with an NBC encore presentation on Sunday, January 24 from 4:00–6:00 p.m. ET.
TICKETS & FAN EXPERIENCES
The Snow League offers a range of ticket options for Park City, from affordable family access to premium hospitality experiences:
General Admission
Starting at $10 for select qualifying days, with pricing varying by competition day and purchase timing. General Admission gives fans access to the live competition atmosphere and the opportunity to watch the world’s top snowboard and freeski athletes compete head-to-head at Park City Mountain.
Premium Admission
Starting at $150, The Snow Deck offers an upgraded experience with a dedicated viewing platform, complimentary food & beverage, access to a climate controlled tent, and grandstand access. Pricing varies by competition day and purchase timing.
Prices across all tiers increase on December 1, 2026. As part of The Snow League’s community commitment, more than 500 tickets have been designated for local youth and community groups.
HOW TO WATCH
All Season Two events in 2027 will stream live on Peacock in the U.S. and on The Snow League’s YouTube channel worldwide, giving fans access to every competition as it happens. Every event will also receive an encore presentation on the NBC broadcast network in the U.S., according to the following schedule:
- Buttermilk at Aspen Snowmass, Colorado: Live January 7-9, 2027 on Peacock and The Snow League’s YouTube channel; NBC encore presentation on Sunday, January 17 from 2:00-4:00 p.m. ET.
- Park City Mountain, Park City, Utah: Live January 21-23, 2027 on Peacock and The Snow League’s YouTube channel; NBC encore presentation on Sunday, January 24 from 4:00-6:00 p.m. ET.
- Season Two Championship Finale in LAAX, Switzerland: Live March 11-13, 2027 on Peacock and The Snow League’s YouTube channel; NBC championship encore presentation on Saturday, March 27 from 1:30-3:00 p.m. ET.
SEASON TWO ATHLETES
Across Europe, fans will be able to watch every event live on HBO Max, alongside highlights programming on Eurosport 1, Eurosport 2, and TNT Sports in the UK and Ireland.
The Snow League World Challenge, which took place in Cardrona, New Zealand on September 19, 2026, will air on NBC Sunday, December 27 at 2:00 p.m. ET. Further details on Season Two event programming and broadcast times will be announced closer to competitions.
SEASON ONE WORLD CHAMPIONS
ABOUT JUST INGREDIENTS
Just Ingredients is a leading wellness and lifestyle company committed to creating thoughtfully formulated, effective products made with ingredients you can trust.
More than just a brand, Just Ingredients is leading the Real Food Movement, empowering families and athletes to rethink what goes into their bodies and make more informed choices. Through science-backed formulations, ingredient transparency, and a commitment to raising industry standards, Just Ingredients is on a mission to make real food the standard, not the exception.
ABOUT THE SNOW LEAGUE
The Snow League is the first professional winter sports league dedicated exclusively to snowboard and freeski halfpipe competition. Founded by three-time Olympic gold medalist Shaun White, the league brings together the world’s top athletes through a global, season-long competition format designed to elevate progression, storytelling, and fan experience. Season One featured four events across Aspen, China, and LAAX, with athletes competing for a $2.2 million purse and the inaugural Snow League World Championship titles. The league crowned its first-ever champions in 2026: snowboarders Sena Tomita and Yuto Totsuka, and freeskiers Eileen Gu and Luke Harrold.
For more information, please visit thesnowleague.com, and follow The Snow League on X, Instagram, Facebook and YouTube.
