The partnership will encourage fans to tap into their adventurous spirit.
NEW YORK, NY – February 24 – The Snow League, the first professional winter sports league exclusively dedicated to snowboarding and freeskiing launched by legendary athlete Shaun White, is proud to announce its partnership with Pacifico, the beloved beer brand known for fueling a thirst for discovery, adventure, and the outdoors.
The new league, which will kick off at Buttermilk in Aspen Snowmass on March 7-8, 2025, will feature elite athletes, state-of-the-art venues, and a competition format designed to captivate audiences both in person and globally. This collaboration marks a milestone in the Pacifico brand’s ongoing commitment to action sports and the thirst for discovery.
Through this partnership, Pacifico will be integrated into all aspects of The Snow League, including branding, on-site activations and digital content, ensuring fans can enjoy the competition with the bold and adventurous vibe Pacifico represents. Additionally, in a joint effort with The Snow League, Pacifico will support fan engagement around the inaugural event with an open invitation to The Hideaway by Pacifico, a fan-facing party held in Aspen. The party will be held at a “secret” set of coordinates (fans must RSVP to find the party’s location), and will include live music, exclusive merch, Pacifico beer, and more discoveries. The Snow League attendees can RSVP to The Hideaway by Pacifico here.
“We are thrilled to partner with Pacifico as the founding partner for our new league,” said Omer Atesmen, CEO of The Snow League. “Their commitment to sports, adventure, and the winter sports community aligns perfectly with our vision of elevating snowboarding and freeskiing to new heights. With their support, we can offer athletes the platform they deserve, and fans the action they crave.”
NBC Sports will present the four events of the league’s first season live on Peacock, with encore presentations on the NBC broadcast network.
“Pacifico is excited to team up with The Snow League, a groundbreaking ski and snowboard competition, as a founding partner for its inaugural year,” said Rene Ramos, SVP, Brand Activation, Constellation Brands. “Both Pacifico and The Snow League embody a sense of discovery and encourages its fans and consumers to tap into their adventurous spirit. We can’t wait to join the first event in Aspen and celebrate the kickoff to the season with the iconic Pacifico yellow showing up both on the mountain and during après.”
Tickets
Aspen InfoAbout The Snow League
Launched in June 2024, The Snow League is the first professional winter sports league entirely dedicated to snowboarding and freeskiing. Founded by three-time Olympic gold medal winning snowboarder and entrepreneur Shaun White, the league’s first season will feature a four-event global competition format, with the inaugural competition kicking off at Buttermilk at Aspen Snowmass on March 7-8, 2025. The first season will feature men’s and women’s snowboard halfpipe competitions at all four events. Freeskiing will be introduced during the league’s second event in late 2025, and will be included in all future events. Athletes will compete to accumulate points based on their results from each event to be tallied together at the end of the season to crown The Snow League World Champion.
For more information, please visit thesnowleague.com and purchase tickets to the event here. Follow The Snow League on X, Instagram, Facebook and YouTube.
About Pacifico®
Pacifico Clara® is a golden lager with a crisp, refreshing flavor. As the story goes, Pacifico was founded in Mazatlán, Mexico in 1900, and first “imported” to the U.S. by Californian surfers who visited Baja, loved the beer and brought it back to share with other like-minded adventurers.Inspired by the surfers’ find, Pacifico continues to fuel the thirst for discovery, because good things come to those who seek them out. Explore the story that’s inspired countless others by visitingg discoverpacifico.com and instagram.com/pacificobeer.
