First Event Begins This Friday, March 7, at 11:30 a.m. ET Exclusively on Peacock; Encore Presentation on NBC on Saturday, March 29, at 1 p.m. ET
Three-Time Olympic Gold Medalist and Global Snowboarding Icon Shaun White is Founder and Director of The Snow League
Olympic Snowboard Medalists Ayumu Hirano, Liu Jiayu, and Sena Tomita Expected to Compete
STAMFORD, Conn. – March 4, 2025 – The debut of three-time Olympic gold medalist Shaun White’s The Snow League will be presented with exclusive live coverage on Peacock beginning this Friday, March 7, at 11:30 a.m. ET, and the second day of competition on Saturday, March 8, at 11:30 a.m. ET. Both days of competition will be held at Buttermilk in Aspen, Colo.
The first professional winter sports league entirely dedicated to snowboarding and freeskiing, the inaugural event will see some of the world’s top snowboarders compete head-to-head in the halfpipe, headlined by reigning Olympic gold medalist Ayumu Hirano (Japan), PyeongChang Olympic silver medalist Liu Jiayu (China), Beijing Olympic bronze medalist Sena Tomita (Japan), along with U.S. Olympians Chase Josey, Lucas Foster, and Maddie Mastro.
NBC Sports’ Todd Harris and Tina Dixon will call the event, joined by snowboard editor and photographer Tom Monterosso (analyst) and professional snowboarder and influential podcast host Chris Grenier (reporter). Olympic snowboarding judge Connor Manning will also serve as a scoring analyst. Jac Collinsworth will host the event.
NBC Sports will present the four events of the league’s first season live on Peacock, with encore presentations on the NBC broadcast network. Locations for the next three events are the Yunding Secret Garden snowpark in Zhangjiakou, China (where White had his final Olympic run at the 2022 Beijing Games, finishing fourth in the halfpipe), Laax, Switzerland, and a return to Aspen.
The Snow League will feature innovative competition formats designed to build season-long storylines, including head-to-head matchups, with athletes accumulating points at each event to be tallied together at the end of the season to crown The Snow League World Champion. The total prize purse for The Snow League’s first season will exceed $1.6 million.
How to Watch – Friday, March 7 – Saturday, March 29 (all times ET):
- Streaming: Peacock (LIVE)
- TV: NBC
| Date | Event | Time (ET) | Platform |
|---|---|---|---|
| Friday, March 7 | Qualifying Day | 11:30 a.m. | Peacock (LIVE) |
| Saturday, March 8 | Finals | 11:30 a.m. | Peacock (LIVE) |
| Saturday, March 29 | Highlights – Aspen | 1 p.m. | NBC* |
*Encore presentation
For more information, please visit TheSnowLeague.com and purchase tickets to the event here.
Freeskiing will be introduced at the league’s second event in China on December 4-6, 2025, and will be featured in all subsequent events.
Tickets
How to Watch
Aspen InfoAbout The Snow League
Launched in June 2024, The Snow League is the first professional winter sports league dedicated to snowboarding and freeskiing. Founded by three-time Olympic gold medalist and entrepreneur Shaun White, Season One features a four-event global format boasting a $1.6 million prize purse, with athletes competing to earn points to determine the overall champions. The season kicks off at Buttermilk in Aspen Snowmass (March 7–8, 2025), then moves to Yunding Secret Garden, China (Dec. 4–6, 2025), where 16 of the world’s top freeskiers will join the roster at the Beijing 2022 Olympic venue. The League returns to Aspen (Feb. 26–28, 2026) and concludes at LAAX, Switzerland (March 19–21, 2026), where the first-ever Snow League World Champions will be crowned. The Snow League is represented by Range Sports to advise on its media rights and commercial partnerships strategy and execution.
Follow The Snow League on X, Instagram, Facebook and YouTube.
