Tmall Joins forces with Li-Ning and YAYA to promote the development of freeskiing and snowboarding in Asia
BEIJING, China (December 2) – The Snow League, the world’s first professional winter sports league dedicated to freestyle skiing and snowboarding, announced today a landmark partnership with Tmall, the global leading e-commerce platform, to become an official partner of The Snow League event in China on December 4-6, 2025.
Tmall joins forces with Li-Ning and YAYA – to support The Snow League’s China event, marking a pivotal step in The Snow League’s strategic blueprint for the Chinese market. As an official partner, Tmall will leverage its robust digital ecosystem and unparalleled consumer engagement capabilities to deliver comprehensive support for the event, the future of winter sports competition. Audiences will not only witness the world’s best freeskiing and snowboarding on the slopes of Yunding Snow Park in Chongli, and can also obtain winter snow sports gear and explore uniquely curated winter cultural engagements.
Tmall has been committed to crafting avant-garde, multidimensional lifestyle experiences for consumers. The partnership with The Snow League represents a strategic milestone in Tmall’s sustained efforts to deepen engagement in the sports domain and expand winter sports consumption ecosystems. Through platform-driven resource integration, Tmall is poised to empower broader Chinese audiences to discover and embrace the exhilaration of freestyle skiing and snowboarding.
The upcoming event will gather the world’s top freestyle skiing and snowboarding athletes for intense competition at Genting Resort Secret Garden in Chongli. For event schedules, ticketing details, and online engagement opportunities, stay tuned to The Snow League’s official website and social media channels.
About The Snow League
Launched in June 2024, The Snow League is the first professional winter sports league dedicated to snowboarding and freeskiing. Founded by three-time Olympic gold medalist and entrepreneur Shaun White, Season One features a four-event global format boasting a $2.2 million season purse, with athletes competing to earn points to determine the overall champions. The season kicked off at Buttermilk in Aspen Snowmass (March 7–8, 2025), heading next to Yunding Snow Park, China (Dec. 4–6, 2025), where 16 of the world’s top freeskiers will join the roster at the 2022 Beijing Winter Games venue. The League returns to Aspen (Feb. 27–28, 2026) and concludes at LAAX, Switzerland (March 19–21, 2026), where the first-ever Snow League World Champions will be crowned.
Follow The Snow League on X, Instagram, Facebook and YouTube.
About TMall
Tmall (天猫) is China’s leading B2C online retail platform operated by Alibaba Group, providing trusted brand-name goods from domestic and international merchants to Chinese consumers. Founded in 2008 as Taobao Mall and relaunched under the Tmall banner in 2010, the platform connects brands and consumers, and supports merchandising, marketing and logistics. As part of Alibaba’s ecosystem, Tmall drives innovation in e-mall experiences, retail technology and brand-consumer engagement.
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