Olympic champion Eileen Gu leads an all-star Chinese lineup including Xuetong Cai, Jiayu Liu, Li Fanghui, and Ziyang Wang at Yunding Snow Park
NEW YORK, NY – November 7 – The Snow League, the world’s first professional sports league entirely dedicated to snowboarding and freeskiing, today announced it has agreed to terms with broadcast and streaming partners in mainland China for the upcoming December 4 – 6, 2025 competition at Yunding Snow Park.
The second event of The Snow League’s inaugural season will feature Olympic freeski champion Eileen Gu and 36 Olympians with 19 medals amongst them from ten different countries – including an elite lineup of China’s top halfpipe snowboarders and freeskiers. The Snow League will deliver live coverage, highlight shows, and social media distribution across China’s most influential sports and digital platforms, with a potential reach of more than 1.5 billion viewers nationwide:
- Tencent will provide live streaming and Video On Demand content through multiple platforms including Tencent Sports, Tencent Video, Tencent News, and JIGUANG TV.
- Migu will host live streams and on-demand highlights, amplifying reach through their vast digital ecosystems — including WeChat, QQ, Weibo, and Bilibili.
- Great Sports TV will air prime-time highlight programs with multiple encore airings, along with live streaming of both competition days on both Douyin and Xiaohongshu featuring six hours of live coverage with Chinese commentary on December 5 and 6 (9:00 AM – 3:00 PM China Standard Time).
Chinese Athletes to Watch – Halfpipe Competition
The Yunding Snow Park halfpipe will feature China’s strongest-ever lineup of snowboarders and freeskiers including:
- Eileen Gu: Women’s Freeski, Olympic Gold Medalist
- Xuetong Cai: Women’s Snowboard, Olympian and Multiple World Cup Champion
- Li Fanghui: Women’s Freeski, Olympian
- Jiayu Liu: Women’s Snowboard, Olympic Silver Medalist and Two-Time World Champion
- Ziyang Wang: Men’s Snowboard, Olympian
- Patti Zhou: Women’s Snowboard
Their participation underscores China’s growing excellence in halfpipe winter sports and the nation’s continued commitment to developing world-class talent in freeskiing and snowboarding.
Launched in 2024 by five-time Olympian snowboarder Shaun White, The Snow League is the world’s first professional sports league entirely dedicated to snowboarding and freeskiing. The inaugural event kicked off in Aspen in March 2025, marking the start of Season One. Athletes compete throughout the season to earn points based on their results at each stop, with standings culminating in LAAX, Switzerland, in March 2026, where The Snow League World Champions will be crowned.
The Snow League will reach audiences in more than 175 countries through an unprecedented lineup of television, streaming, and digital media partners spanning six continents.
“Yunding Snow Park will always hold a special place in my heart – it’s where I competed for the last time in the halfpipe,” said Shaun White, founder of The Snow League. “Coming back now to host The Snow League’s first-ever event in China feels like it’s all coming full circle. It’s amazing to see the next generation of snowboarders and freeskiers – especially China’s incredible talent – pushing the sport forward in front of their home country.”
“We’re deeply grateful to our broadcast partners – Great Sports, Tencent, Migu, and Xiaohongshu/Douyin – for helping make this moment possible,” CEO of The Snow League Omer Atesmen added. “Together, we’re bringing The Snow League to one of the largest audiences in the world, with a reach that spans more than 1.5 billion viewers across top tier digital and television platforms in mainland China:”
Located in Chongli, Hebei Province, Yunding Snow Park is one of China’s premier competition venues and the site of the Beijing 2022 Winter Olympic events, including halfpipe, slopestyle, and big air. The park has become a national symbol of China’s rapidly growing snow sports culture and world-class event infrastructure, drawing both elite athletes and passionate fans.
About The Snow League
Launched in June 2024, The Snow League is the first professional winter sports league dedicated to snowboarding and freeskiing. Founded by three-time Olympic gold medalist and entrepreneur Shaun White, Season One features a four-event global format boasting a $2.2 million season purse, with athletes competing to earn points to determine the overall champions. The season kicked off at Buttermilk in Aspen Snowmass (March 7–8, 2025), heading next to Yunding Snow Park, China (Dec. 4–6, 2025), where 16 of the world’s top freeskiers will join the roster at the 2022 Beijing Winter Games venue. The League returns to Aspen (Feb. 27–28, 2026) and concludes at LAAX, Switzerland (March 19–21, 2026), where the first-ever Snow League World Champions will be crowned.
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