Athletes will use the platform to create authentic, behind-the-scenes content and highlight-driven storytelling that brings fans closer to the personalities and performances
NEW YORK, NY – (February 25, 2026) – The Snow League today announced a partnership with Adobe Express, naming the quick and easy, create anything app as the league’s Official Content Creation Partner. The collaboration brings together elite winter sports competition and accessible creative tools, empowering fans, athletes, and creators to transform moments on the mountain into shareable stories in real time.
Through the partnership, Adobe Express will be seamlessly integrated into live Snow League events through dynamic social and user-generated content experiences. Fans will be encouraged to create, customize, and share original content inspired by competition moments, athlete performances, and on-site energy, with select creations featured across venue screens and broadcast environments. This real-time creative exchange turns spectators into active participants and extends the excitement of each event far beyond the slopes.
The Snow League athletes will use Adobe Express to create authentic, behind-the-scenes content and highlight-driven storytelling that brings fans closer to the personalities and performances that define the league.
To further fuel participation, Adobe Express will introduce a collection of Snow League-themed templates and branded design assets, enabling supporters to easily produce and distribute personalized content across social platforms. By placing creative control in the hands of the community, the partnership reinforces a shared commitment to self-expression, innovation, and fan-driven culture.
“Snowboarding has always been about creativity and self-expression, and that doesn’t stop when you land the trick,” says Shaun White, Founder of The Snow League. “Partnering with Adobe Express gives athletes and fans the power to turn their moments on the mountain into stories they can share with the world in real time. We want to bring people closer to the action, and with Adobe Express, we’ll be able to relive those moments instantly.”
“Skiing and snowboarding are built on style, originality, and self-expression. Through our partnership with The Snow League, Adobe Express is empowering winter athletes and their fans to turn high-energy moments into creative stories that travel far beyond the mountain,” added Aubrey Cattell, VP Developer Platform & Partner Ecosystem.
Beyond live event integrations, the collaboration will extend across digital and broadcast touchpoints through co-developed campaigns, integrated content moments, and ongoing creative initiatives. Together, The Snow League and Adobe Express aim to push the boundaries of how sports, technology, and creativity intersect, delivering a more participatory, expressive, and immersive future for winter sports fandom.
About The Snow League
Launched in June 2024, The Snow League is the first professional winter sports league dedicated to snowboarding and freeskiing. Founded by three-time Olympic gold medalist and entrepreneur Shaun White, Season One features a four-event global format boasting a $2.2 million season purse, with athletes competing to earn points to determine the overall champions. The season kicked off at Buttermilk in Aspen Snowmass (March 7–8, 2025), then headed to Yunding Snow Park, China (Dec. 4–6, 2025), where 16 of the world’s top freeskiers joined the roster at the 2022 Beijing Winter Games venue. The League returns to Aspen (Feb. 27–28, 2026) and concludes at LAAX, Switzerland (March 19–21, 2026), where the first-ever Snow League World Champions will be crowned.
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