- INEOS Grenadier announces global partnership with The Snow League
- All-new global professional winter sports series founded by three-time Olympic Gold medallist, Shaun White
- The first events of 2025 are to be held on March 7-8 in Aspen, Colorado – one of the world’s most prestigious mountain resorts – followed by Yunding Secret Garden, China in December
LONDON – February 25 – The INEOS Grenadier and Quartermaster 4X4s will hit the slopes in Aspen, Colorado, on March 7-8, partnering with The Snow League to drive the first in a season of global events that will redefine the future of winter sports competition.
Bringing the best freeskiers and snowboarders to compete at the world’s most prestigious mountain resort venues, the Grenadier will deliver The Snow League’s fresh format to a global audience, starting at Buttermilk in Aspen Snowmass in March before heading to Yunding Secret Garden, China in December 2025.
Having won three Olympic Gold Medals since bursting onto the scene at the Winter Games in Turin in 2006, retired snowboarding legend and The Snow League founder, Shaun White, will go a step further in transforming the sport in this fresh freestyle format, featuring the biggest names in winter sports, including Olympic and X Games Gold medallists Maddie Mastro, Jiayu Liu and Ayumu Hirano.
The Snow League will deliver explosive drama and epic rivalries from the first to the last run, but it’s not just the halfpipe where guests and visitors will get to experience thrilling winter action. As well as providing official transport to athletes, event officials and VIP guests, visitors to the season’s opening event in Aspen will have the opportunity to experience the capabilities of the Grenadier over a bespoke mountain off-road test track.
Whether traversing mountain terrain in support of The Snow League or hauling skis to the slopes for a family vacation, the tough, go-anywhere Grenadier delivers best-in-class off-road capability and features the modern comfort, refinement and quality standards expected by those seeking adventure around the world.
“Partnering with INEOS Automotive is a groundbreaking step toward redefining the future of winter sports. The Grenadier’s rugged design and reliability align perfectly with the adventurous spirit of The Snow League, pushing boundaries and taking snowboarding and freeskiing to new heights,” comments Shaun White, Founder of The Snow League.
Lynn Calder, CEO INEOS Automotive adds: “We know what it takes to build something from scratch and establish a brand that delivers a fresh option to those looking for something different. The Grenadier continues to break boundaries around the world and The Snow League shares our philosophy of offering an experience like no other, so we’re excited to see the action unfold on the mountains, starting in Aspen.”
The new league, which will kick off at Buttermilk in Aspen Snowmass on March 7-8, 2025, will feature elite athletes, state-of-the-art venues, and a competition format designed to captivate audiences both in person and globally.
Tickets
Aspen InfoABOUT INEOS AUTOMOTIVE
In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for an uncompromising 4X4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4X4 development and manufacturing.
In 2022 the INEOS Grenadier was launched: a truly global 4X4 built from the ground up that combines rugged British spirit and design with German engineering rigour. The Grenadier provides best-in-class off-road capability, durability, and reliability with the modern comfort and refinement customers expect wherever they are in the world. In 2023 a double-cab pick-up variant of the Grenadier was launched called the Quartermaster. INEOS Automotive is a subsidiary of INEOS (www.ineos.com), a leading manufacturer of petrochemicals, speciality chemicals and oil products. It employs 26,000 people across 36 businesses, with a production network spanning 194 sites in 29 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2021, INEOS had sales of $65bn. To find out more about INEOS Automotive, visit www.ineosgrenadier.com.
ABOUT THE SNOW LEAGUE
Launched in June 2024, The Snow League is the first professional winter sports league entirely dedicated to snowboarding and freeskiing. Founded by three-time Olympic gold medal winning snowboarder and entrepreneur Shaun White, the league’s first season will feature a four-event global competition format, with the inaugural competition kicking off at Buttermilk at Aspen Snowmass on March 7-8, 2025. The first season will feature men’s and women’s snowboard halfpipe competitions at all four events. Freeskiing will be introduced during the league’s second event in late 2025, and will be included in all future events. Athletes will compete to accumulate points based on their results from each event to be tallied together at the end of the season to crown The Snow League World Champion.
For more information, please visit thesnowleague.com and purchase tickets to the event here. Follow The Snow League on X, Instagram, Facebook and YouTube.
